Simon Anholt Poradie kníh (chronologicky)

The book explores the pressing global challenges of climate change, war, poverty, and inequality, questioning why humanity struggles to address these issues despite its advancements. Simon Anholt shares his extensive experiences working with various countries and introduces the Good Country Equation, a framework for fostering international cooperation and modernizing education. He argues that collaboration not only benefits global society but also enhances trade, investment, and political success, emphasizing the urgency for change within a generation.

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

With contributions from leading global brand experts, this resource outlines the significance of brands, including their financial and social value, and identifies the factors that contribute to brand greatness. It discusses best practices in branding and explores the future of brands in a globalized world. Notably, a company’s brand can represent up to 80 percent of its market value, underscoring its importance as a vital asset. The book argues that all organizations, including not-for-profits like the Red Cross and Oxfam, should prioritize branding as their central guiding principle for decision-making and actions. It addresses the criticisms from the anti-globalization movement regarding brands as harmful entities while providing an expert review of branding best practices, including brand positioning, protection, visual and verbal identity, and communications. Additionally, it examines current branding trends, particularly in Asia, with a focus on China and India, as well as the impact of digital advancements on branding. Written by 19 experts, the book aims to enhance understanding of the role and importance of brands, offering valuable insights into building and sustaining successful brands.

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

This text sets out a case for global branding as a key instrument for forging a fundamental reorientation of world economic trends. Through the targeted development and utilization of strong branding techniques, Simon Anholt argues that poorer countries can employ classic rich-nation marketing tricks to turn the forces of global markets to their advantage.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.