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Highlighted by more than five hundred full-color illustrations, this entertaining and informative overview of international advertising celebrates some of the most original and effective ad campaigns--and the creative processes behind them--developed for a wide range of media over the last few years.
Nákup knihy
Creative advertising, Mario Pricken
- Jazyk
- Rok vydania
- 2002
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- (pevná)
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- Titul
- Creative advertising
- Jazyk
- anglicky
- Autori
- Mario Pricken
- Vydavateľ
- Thames and Hudson
- Rok vydania
- 2002
- Väzba
- pevná
- Počet strán
- 263
- ISBN10
- 0500510741
- ISBN13
- 9780500510742
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Umenie, Príručky a návody, Veda, Design, Marketing & Predaj, Odborná literatúra, Inšpirácia, Tvorivosť
- Hodnotenie
- 4,05 z 5
- Anotácia
- Highlighted by more than five hundred full-color illustrations, this entertaining and informative overview of international advertising celebrates some of the most original and effective ad campaigns--and the creative processes behind them--developed for a wide range of media over the last few years.