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Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
Nákup knihy
Corporate Creativity, Susan Stern, Alan G. Robinson
- Jazyk
- Rok vydania
- 1997
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- Titul
- Corporate Creativity
- Jazyk
- anglicky
- Autori
- Susan Stern, Alan G. Robinson
- Vydavateľ
- Berrett-Koehler Publishers
- Rok vydania
- 1997
- Väzba
- mäkká
- ISBN10
- 1576750094
- ISBN13
- 9781576750094
- Série
- Hodnotenie
- 3,45 z 5
- Anotácia
- Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.