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Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Second Edition, International Edition
Autori
Hodnotenie knihy
Parametre
- 788 stránok
- 28 hodin čítania
Viac o knihe
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies.
Nákup knihy
Strategic Brand Management, Kevin Lane Keller
- Jazyk
- Rok vydania
- 2002
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- (mäkká)
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- Podtitul
- Building, Measuring, and Managing Brand Equity - Second Edition, International Edition
- Jazyk
- anglicky
- Autori
- Kevin Lane Keller
- Vydavateľ
- Pearson Education, Limited
- Rok vydania
- 2002
- Väzba
- mäkká
- Počet strán
- 788
- ISBN10
- 0131105833
- ISBN13
- 9780131105836
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Manažment & HR, Odborná literatúra, Marketing a PR, Komunikácia, Reklama a propagácia, Nakupovanie, Obchodné značky
- Prvé vydanie
- 2007
- Pôvodný názov
- Strategic brand management
- Hodnotenie
- 4,25 z 5
- Anotácia
- Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies.