Parametre
- 1088 stránok
- 39 hodin čítania
Viac o knihe
This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
Nákup knihy
Strategic Management, Fred R. David, Afife N. Sayın
- Jazyk
- Rok vydania
- 1969
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- Stav knihy
- Poškodená
- Cena
- 8,40 €
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- Titul
- Strategic Management
- Podtitul
- Fifth Edition
- Jazyk
- anglicky
- Autori
- Fred R. David, Afife N. Sayın
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1969
- Väzba
- pevná
- Počet strán
- 1088
- ISBN10
- 0023278617
- ISBN13
- 9780023278617
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Príručky a návody, Marketing & Predaj, Manažment & HR, Vysoká škola, univerzita
- Hodnotenie
- 4 z 5
- Anotácia
- This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.