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How do you build a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands? Unite everything in a Corporate Religion - a religion that brings together the internal company and the external market in a shared, connected flow of understanding.
Nákup knihy
Corporate Religion, Jesper Kunde
- Jazyk
- Rok vydania
- 2002
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- Titul
- Corporate Religion
- Jazyk
- anglicky
- Autori
- Jesper Kunde
- Vydavateľ
- FT Prentice Hall
- Rok vydania
- 2002
- Väzba
- mäkká
- Počet strán
- 304
- ISBN10
- 0273661116
- ISBN13
- 9780273661115
- Série
- Pôvodný názov
- Corporate religion
- Hodnotenie
- 3,45 z 5
- Anotácia
- How do you build a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands? Unite everything in a Corporate Religion - a religion that brings together the internal company and the external market in a shared, connected flow of understanding.