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Parametre
- 432 stránok
- 16 hodin čítania
Viac o knihe
"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com
Nákup knihy
Misbehaving, Richard Thaler
- Jazyk
- Rok vydania
- 2015
- product-detail.submit-box.info.binding
- (pevná)
Platobné metódy
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- Titul
- Misbehaving
- Jazyk
- anglicky
- Autori
- Richard Thaler
- Vydavateľ
- National Geographic Books
- Rok vydania
- 2015
- Väzba
- pevná
- Počet strán
- 432
- ISBN10
- 0393080943
- ISBN13
- 9780393080940
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Veda, Psychológia, Ekonómia, Financie
- Hodnotenie
- 4,1 z 5
- Anotácia
- "Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com