Business Model Management

Viac o knihe

Focusing on the purposeful design and management of business models, this reference work by Bernd W. Wirtz addresses critical questions about implementation and adaptation in a changing environment. It combines theoretical insights with practical guidance, making it valuable for both students and experienced professionals. The inclusion of well-analyzed case studies across various industries enhances its relevance, providing a rich resource for understanding and managing business models effectively in a dynamic landscape.