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Focusing on the purposeful design and management of business models, this reference work by Bernd W. Wirtz addresses critical questions about implementation and adaptation in a changing environment. It combines theoretical insights with practical guidance, making it valuable for both students and experienced professionals. The inclusion of well-analyzed case studies across various industries enhances its relevance, providing a rich resource for understanding and managing business models effectively in a dynamic landscape.
Nákup knihy
Business Model Management, Bernd W. Wirtz
- Jazyk
- Rok vydania
- 2021
- product-detail.submit-box.info.binding
- (mäkká)
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- Podtitul
- Design - Process - Instruments
- Jazyk
- anglicky
- Autori
- Bernd W. Wirtz
- Vydavateľ
- Springer International Publishing
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 328
- ISBN13
- 9783030480196
- Série
- Hodnotenie
- 3 z 5
- Anotácia
- Focusing on the purposeful design and management of business models, this reference work by Bernd W. Wirtz addresses critical questions about implementation and adaptation in a changing environment. It combines theoretical insights with practical guidance, making it valuable for both students and experienced professionals. The inclusion of well-analyzed case studies across various industries enhances its relevance, providing a rich resource for understanding and managing business models effectively in a dynamic landscape.