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Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Nákup knihy
Foundations of Marketing, David Jobber, John Fahy
- Jazyk
- Rok vydania
- 2006
- Väzba
- (mäkká)
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- Jazyk
- anglicky
- Autori
- David Jobber, John Fahy
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 384
- ISBN10
- 007710918X
- ISBN13
- 9780077109189
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Ostatné učebnice, Marketing & Predaj, Marketing a PR
- Hodnotenie
- 3,7 z 5
- Anotácia
- Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.