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This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.
Nákup knihy
Advertising Next. 150 Winning Campaigns for the New Communications Age, Tom Himpe
- Jazyk
- Rok vydania
- 2008
- Väzba
- (pevná)
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- Jazyk
- anglicky
- Autori
- Tom Himpe
- Vydavateľ
- Thames & Hudson
- Rok vydania
- 2008
- Väzba
- pevná
- ISBN10
- 050051416X
- ISBN13
- 9780500514160
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Umenie, Design, Marketing & Predaj
- Hodnotenie
- 3,45 z 5
- Anotácia
- This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.