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This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositioning"--Book jacket.
Nákup knihy
The New Positioning, Jack Trout, Steve Rivkin
- Jazyk
- Rok vydania
- 1995
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- (pevná)
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- Titul
- The New Positioning
- Jazyk
- anglicky
- Autori
- Jack Trout, Steve Rivkin
- Vydavateľ
- McGraw-Hill Companies
- Rok vydania
- 1995
- Väzba
- pevná
- ISBN10
- 0070652910
- ISBN13
- 9780070652910
- Série
- Hodnotenie
- 3,75 z 5
- Anotácia
- This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositioning"--Book jacket.