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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Nákup knihy
The New Positioning, Jack Trout
- Jazyk
- Rok vydania
- 1997
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- The New Positioning
- Jazyk
- anglicky
- Autori
- Jack Trout
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 1997
- Väzba
- mäkká
- Počet strán
- 173
- ISBN10
- 0070653283
- ISBN13
- 9780070653283
- Série
- Hodnotenie
- 3,75 z 5
- Anotácia
- In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.