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The Discourse of Advertising

Autori

Viac o knihe

Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.

Vydanie

Nákup knihy

The Discourse of Advertising, Guy Cook

Jazyk
Rok vydania
2001
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Jazyk
anglicky
Autori
Guy Cook
Vydavateľ
Routledge
Rok vydania
2001
Väzba
pevná
Počet strán
268
ISBN13
9780415234542
Série
Anotácia
Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.