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Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.
Nákup knihy
The Strategy Process, Henry Mintzberg, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal
- Jazyk
- Rok vydania
- 2006
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- Cena
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- Titul
- The Strategy Process
- Podtitul
- Concepts, Contexts, Cases
- Jazyk
- anglicky
- Vydavateľ
- Financial Times Management
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 1040
- ISBN10
- 027365120X
- ISBN13
- 9780273651208
- Série
- Hodnotenie
- 4,05 z 5
- Anotácia
- Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.