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Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
Nákup knihy
The Strategy Process, Henry Mintzberg, James Brian Quinn
- Jazyk
- Rok vydania
- 1991
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- (mäkká)
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- Titul
- The Strategy Process
- Jazyk
- anglicky
- Autori
- Henry Mintzberg, James Brian Quinn
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1991
- Väzba
- mäkká
- ISBN10
- 0138538131
- ISBN13
- 9780138538132
- Série
- Hodnotenie
- 4,05 z 5
- Anotácia
- Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.