Viac o knihe
Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
Nákup knihy
The Strategy Process, Henry Mintzberg, James Brian Quinn
- Jazyk
- Rok vydania
- 1991
- product-detail.submit-box.info.binding
- (mäkká)
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