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Viac o knihe
A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.
Nákup knihy
Seven Experiments That Could Change the World, Rupert Sheldrake
- Jazyk
- Rok vydania
- 2002
- product-detail.submit-box.info.binding
- (mäkká)
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