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A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.
Nákup knihy
Seven Experiments That Could Change the World, Rupert Sheldrake
- Jazyk
- Rok vydania
- 2002
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Rupert Sheldrake
- Vydavateľ
- Inner Traditions Bear and Company
- Rok vydania
- 2002
- Väzba
- mäkká
- ISBN10
- 0892819898
- ISBN13
- 9780892819898
- Série
- Pôvodný názov
- Seven experiments that could change the world
- Hodnotenie
- 3,7 z 5
- Anotácia
- A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.