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Parametre
- 387 stránok
- 14 hodin čítania
Viac o knihe
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Nákup knihy
Cultural Strategy, Douglas B. Holt, Douglas Cameron
- Jazyk
- Rok vydania
- 2010
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- (pevná)
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- Titul
- Cultural Strategy
- Podtitul
- Using innovative ideologies to build breakthrough brands
- Jazyk
- anglicky
- Autori
- Douglas B. Holt, Douglas Cameron
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2010
- Väzba
- pevná
- Počet strán
- 387
- ISBN10
- 019958740x
- ISBN13
- 9780199587407
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Kultúra a spoločnosť, Design, Marketing & Predaj
- Hodnotenie
- 4,1 z 5
- Anotácia
- Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.