Vypredané
Viac o knihe
This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
Nákup knihy
Co-opetition, Barry Nalebuff, Adam Brandenburger
- Jazyk
- Rok vydania
- 1997
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- Titul
- Co-opetition
- Jazyk
- anglicky
- Autori
- Barry Nalebuff, Adam Brandenburger
- Vydavateľ
- Harper Collins
- Rok vydania
- 1997
- Väzba
- mäkká
- ISBN10
- 0006387241
- ISBN13
- 9780006387244
- Série
- Pôvodný názov
- Coopetition
- Hodnotenie
- 4 z 5
- Anotácia
- This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.