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Focusing on the art of naming, this book by Alexandra Watkins offers practical strategies for creating memorable brand names, accessible even to those lacking creativity. Central to her approach are the SMILE and SCRATCH Tests, which help evaluate the effectiveness of a name. The author shares contemporary tips, including ensuring digital compatibility like Siri recognition and securing domain names. With numerous examples illustrating both successful and poor choices, the book is both entertaining and informative for aspiring brand creators.
Nákup knihy
Hello, My Name Is Awesome, Alexandra Watkins
- Jazyk
- Rok vydania
- 2014
- product-detail.submit-box.info.binding
- (mäkká)
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- Podtitul
- How to Create Brand Names That Stick [16 Pt Large Print Edition]
- Jazyk
- anglicky
- Autori
- Alexandra Watkins
- Vydavateľ
- ReadHowYouWant
- Rok vydania
- 2014
- Väzba
- mäkká
- Počet strán
- 188
- ISBN13
- 9780369380937
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Sebarozvoj, Design, Podnikanie, Písanie
- Hodnotenie
- 4,05 z 5
- Anotácia
- Focusing on the art of naming, this book by Alexandra Watkins offers practical strategies for creating memorable brand names, accessible even to those lacking creativity. Central to her approach are the SMILE and SCRATCH Tests, which help evaluate the effectiveness of a name. The author shares contemporary tips, including ensuring digital compatibility like Siri recognition and securing domain names. With numerous examples illustrating both successful and poor choices, the book is both entertaining and informative for aspiring brand creators.