Parametre
- 226 stránok
- 8 hodin čítania
Viac o knihe
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Nákup knihy
Guerrilla Marketing, Jay Conrad Levinson
- Jazyk
- Rok vydania
- 1988
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
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- Titul
- Guerrilla Marketing
- Jazyk
- anglicky
- Autori
- Jay Conrad Levinson
- Vydavateľ
- Houghton Mifflin Company
- Rok vydania
- 1988
- Väzba
- mäkká
- Počet strán
- 226
- ISBN10
- 0395383145
- ISBN13
- 9780395383148
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Marketing & Predaj, Marketing a PR, Podnikanie, Peniaze
- Prvé vydanie
- 1994
- Pôvodný názov
- Guerilla Marketing
- Hodnotenie
- 3,95 z 5
- Anotácia
- When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.