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Viac o knihe
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Nákup knihy
International Marketing - 4th Edition, Pervez N. Ghauri, Philip R. Cateora
- Jazyk
- Rok vydania
- 2014
- product-detail.submit-box.info.binding
- (mäkká)
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Platobné metódy
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- Jazyk
- anglicky
- Vydavateľ
- McGraw Hill Higher Education
- Rok vydania
- 2014
- Väzba
- mäkká
- Počet strán
- 682
- ISBN10
- 0077148150
- ISBN13
- 9780077148157
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.