Z Knihobotu sa stal Bookbot!
Bookbot

Promotional Strategy

Managing the Marketing Communications Process

Parametre

  • 640 stránok
  • 23 hodin čítania

Viac o knihe

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.

Vydanie

Nákup knihy

Promotional Strategy, James Frederick Engel, Thomas C. Kinnear, Martin R. Warshaw

Jazyk
Rok vydania
1991
product-detail.submit-box.info.binding
(pevná)
Akonáhle sa objaví, pošleme e-mail.

Platobné metódy

Nikto zatiaľ neohodnotil.Ohodnotiť