Vypredané
Viac o knihe
This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
Nákup knihy
Marketing Management and Strategy, Peter Doyle, Phillip Stern
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia
- Jazyk
- anglicky
- Autori
- Peter Doyle, Phillip Stern
- Vydavateľ
- Pearson
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 482
- ISBN10
- 0273693980
- ISBN13
- 9780273693987
- Série
- Hodnotenie
- 3,3 z 5
- Anotácia
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.