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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
Nákup knihy
Marketing Management and Strategy, Peter Doyle, Phillip Stern
- Jazyk
- Rok vydania
- 2006
- Väzba
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Peter Doyle, Phillip Stern
- Vydavateľ
- Pearson
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 482
- ISBN10
- 0273693980
- ISBN13
- 9780273693987
- Série
- Hodnotenie
- 3,3 z 5
- Anotácia
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.