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Viac o knihe
Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.
Nákup knihy
Marketing management and strategy, Peter Doyle
- Jazyk
- Rok vydania
- 1994
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- (mäkká)
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- Jazyk
- anglicky
- Autori
- Peter Doyle
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1994
- Väzba
- mäkká
- Počet strán
- 410
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Série
- Hodnotenie
- 3,3 z 5
- Anotácia
- Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.