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Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Nákup knihy
Marketing 4e, Evans Berman
- Jazyk
- Rok vydania
- 1990
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 7,49 €
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- Titul
- Marketing 4e
- Jazyk
- anglicky
- Autori
- Evans Berman
- Vydavateľ
- Macmillan
- Rok vydania
- 1990
- Väzba
- pevná
- ISBN10
- 0023344016
- ISBN13
- 9780023344015
- Série
- Anotácia
- Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.