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Viac o knihe
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Nákup knihy
Marketing, Joel R. Evans, Barry Berman
- Jazyk
- Rok vydania
- 1985
- product-detail.submit-box.info.binding
- (pevná)
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Marketing
- Podtitul
- Second Edition
- Jazyk
- anglicky
- Autori
- Joel R. Evans, Barry Berman
- Vydavateľ
- Macmillan Library Reference
- Rok vydania
- 1985
- Väzba
- pevná
- Počet strán
- 776
- ISBN10
- 0023347007
- ISBN13
- 9780023347009
- Série
- Anotácia
- Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.