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A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
Nákup knihy
Creating the Viewer, Justin Wyatt
- Jazyk
- Rok vydania
- 2024
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- Titul
- Creating the Viewer
- Podtitul
- Market Research and the Evolving Media Ecosystem
- Jazyk
- anglicky
- Autori
- Justin Wyatt
- Vydavateľ
- University of Texas Press
- Rok vydania
- 2024
- Väzba
- mäkká
- ISBN10
- 1477329064
- ISBN13
- 9781477329061
- Série
- Anotácia
- A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.