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Direct, Digital & Data-Driven Marketing

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In this latest edition, Lisa Spiller explores contemporary marketing concepts and techniques, highlighting the evolution of digital formats alongside traditional direct marketing principles. With engaging online resources, this book offers marketing students a comprehensive understanding of effective communication strategies for businesses.

Vydanie

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Direct, Digital & Data-Driven Marketing, Lisa Spiller

Jazyk
Rok vydania
2020
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Platobné metódy

3,0
Dobrá
1 Hodnotenie

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Jazyk
anglicky
Väzba
mäkká
Počet strán
784
ISBN13
9781529708172
Série
Hodnotenie
3 z 5
Anotácia
In this latest edition, Lisa Spiller explores contemporary marketing concepts and techniques, highlighting the evolution of digital formats alongside traditional direct marketing principles. With engaging online resources, this book offers marketing students a comprehensive understanding of effective communication strategies for businesses.