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Parametre
- 496 stránok
- 18 hodin čítania
Viac o knihe
This award-winning textbook offers essential concepts and tools for marketing in a digital age, with a focus on digital and social media. The updated second edition addresses Covid-19's impact on consumer behavior and emphasizes sustainability, diversity, and inclusion. It includes over 30 case studies, critical thinking questions, and online resources for instructors.
Nákup knihy
Principles of Marketing for a Digital Age, Tracy L. Tuten
- Jazyk
- Rok vydania
- 2023
- product-detail.submit-box.info.binding
- (pevná)
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Platobné metódy
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- Jazyk
- anglicky
- Autori
- Tracy L. Tuten
- Rok vydania
- 2023
- Väzba
- pevná
- Počet strán
- 496
- ISBN13
- 9781529779806
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Právna tematika, Ostatné učebnice, Právo
- Hodnotenie
- 4,75 z 5
- Anotácia
- This award-winning textbook offers essential concepts and tools for marketing in a digital age, with a focus on digital and social media. The updated second edition addresses Covid-19's impact on consumer behavior and emphasizes sustainability, diversity, and inclusion. It includes over 30 case studies, critical thinking questions, and online resources for instructors.