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Service Management, 4/e by James and Mona Fitzsimmons is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management, 4/e also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.

Nákup knihy

Service Management, James A. Fitzsimmons, Mona J. Fitzsimmons

Jazyk
Rok vydania
2010
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Platobné metódy

4,0
Veľmi dobrá
15 Hodnotenie

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Jazyk
anglicky
Vydavateľ
McGraw Hill
Rok vydania
2010
Väzba
mäkká
Počet strán
541
ISBN10
9339204476
ISBN13
9789339204471
Série
Hodnotenie
3,95 z 5
Anotácia
Service Management, 4/e by James and Mona Fitzsimmons is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management, 4/e also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.