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Focusing on global public relations and strategic communication, this guide incorporates insights from interviews with PR professionals across 30 countries. It emphasizes the importance of adapting strategies and messages to fit various cultural contexts, drawing on the author's extensive experience in the field. The book serves as a practical resource for navigating the complexities of international communication.
Nákup knihy
Pitch, Tweet, or Engage on the Street, Kara Alaimo
- Jazyk
- Rok vydania
- 2020
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- (pevná)
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- Podtitul
- How to Practice Global Public Relations and Strategic Communication
- Jazyk
- anglicky
- Autori
- Kara Alaimo
- Vydavateľ
- Routledge
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 430
- ISBN13
- 9780367188511
- Série
- Anotácia
- Focusing on global public relations and strategic communication, this guide incorporates insights from interviews with PR professionals across 30 countries. It emphasizes the importance of adapting strategies and messages to fit various cultural contexts, drawing on the author's extensive experience in the field. The book serves as a practical resource for navigating the complexities of international communication.