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The book addresses the evolving demands of customers in the digital age, emphasizing the need for sales and service departments to be flexible, fast, and innovative to retain customer loyalty, especially among younger digital natives. It offers practical agile working principles and methods aimed at enhancing the innovation and agility of sales teams, positioning them as effective bridges to customers. The focus is on adapting to the changing landscape of customer expectations across various communication channels.
Nákup knihy
The Agile Sales, Claudia Thonet
- Jazyk
- Rok vydania
- 2023
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Agile Sales
- Podtitul
- Successfully shaping transformation in sales and service
- Jazyk
- anglicky
- Autori
- Claudia Thonet
- Vydavateľ
- Springer Fachmedien Wiesbaden
- Rok vydania
- 2023
- Väzba
- pevná
- Počet strán
- 264
- ISBN13
- 9783658382858
- Série
- Anotácia
- The book addresses the evolving demands of customers in the digital age, emphasizing the need for sales and service departments to be flexible, fast, and innovative to retain customer loyalty, especially among younger digital natives. It offers practical agile working principles and methods aimed at enhancing the innovation and agility of sales teams, positioning them as effective bridges to customers. The focus is on adapting to the changing landscape of customer expectations across various communication channels.