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The book presents a unique methodology designed to effectively identify and engage a company's key customers. It emphasizes strategies for winning, retaining, and developing these crucial accounts, showcasing how this approach can lead to significant business growth and success.
Nákup knihy
Key Account Management, Peter Cheverton
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (pevná)
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- Podtitul
- Tools and Techniques for Achieving Profitable Key Supplier Status
- Jazyk
- anglicky
- Autori
- Peter Cheverton
- Vydavateľ
- Kogan Page
- Rok vydania
- 2016
- Väzba
- pevná
- Počet strán
- 416
- ISBN13
- 9780749479053
- Série
- Hodnotenie
- 3,45 z 5
- Anotácia
- The book presents a unique methodology designed to effectively identify and engage a company's key customers. It emphasizes strategies for winning, retaining, and developing these crucial accounts, showcasing how this approach can lead to significant business growth and success.