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International Marketing Strategy

Hodnotenie knihy

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This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing

Nákup knihy

International Marketing Strategy, Isobel Doole, Robin Lowe

Jazyk
Rok vydania
1999
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Platobné metódy

4,6
Výborná
5 Hodnotenie

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Jazyk
anglicky
Vydavateľ
Business Press
Rok vydania
1999
Väzba
mäkká
Počet strán
592
ISBN10
1861524722
ISBN13
9781861524720
Série
Hodnotenie
4,6 z 5
Anotácia
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing