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The book offers a comprehensive guide to creating an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business operations and maintain a competitive advantage in the market. Readers will gain insights into practical applications and strategies to effectively implement AI across various departments, ensuring long-term success and improved customer engagement.
Nákup knihy
AI Strategy for Sales and Marketing, Katie King
- Jazyk
- Rok vydania
- 2022
- product-detail.submit-box.info.binding
- (pevná)
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- Podtitul
- Connecting Marketing, Sales and Customer Experience
- Jazyk
- anglicky
- Autori
- Katie King
- Vydavateľ
- Kogan Page
- Rok vydania
- 2022
- Väzba
- pevná
- Počet strán
- 288
- ISBN13
- 9781398602021
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- The book offers a comprehensive guide to creating an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business operations and maintain a competitive advantage in the market. Readers will gain insights into practical applications and strategies to effectively implement AI across various departments, ensuring long-term success and improved customer engagement.