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Parametre
- 342 stránok
- 12 hodin čítania
Viac o knihe
Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.
Nákup knihy
Flying Off Course, Rigas Doganis
- Jazyk
- Rok vydania
- 2019
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Flying Off Course
- Podtitul
- Airline Economics and Marketing - Fifth Edition
- Jazyk
- anglicky
- Autori
- Rigas Doganis
- Vydavateľ
- Routledge
- Rok vydania
- 2019
- Väzba
- pevná
- Počet strán
- 342
- ISBN10
- 1138224235
- ISBN13
- 9781138224230
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Automobily & Doprava, Marketing & Predaj, Letectvo
- Anotácia
- Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.