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The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, equipping professionals to navigate this evolving landscape effectively.
Nákup knihy
Media Management, Bernd W. Wirtz
- Jazyk
- Rok vydania
- 2021
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- Titul
- Media Management
- Podtitul
- Strategy, Business Models and Case Studies
- Jazyk
- anglicky
- Autori
- Bernd W. Wirtz
- Vydavateľ
- Springer International Publishing
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 328
- ISBN13
- 9783030479152
- Série
- Anotácia
- The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, equipping professionals to navigate this evolving landscape effectively.