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Viac o knihe
This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Nákup knihy
Introduction to marketing : theory and practice, Adrian Palmer
- Jazyk
- Rok vydania
- 2004
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- (mäkká)
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- Jazyk
- anglicky
- Autori
- Adrian Palmer
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2004
- Väzba
- mäkká
- ISBN10
- 0199266271
- ISBN13
- 9780199266272
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.