Parametre
Viac o knihe
This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Nákup knihy
Introduction to marketing : theory and practice, Adrian Palmer
- Jazyk
- Rok vydania
- 2004
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- (mäkká)
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