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The narrative follows a young agency executive navigating the quirky and often absurd world of advertising. Through humorous anecdotes, it explores the challenges of producing a TV commercial featuring penguins, as well as the complexities of establishing Western agencies in Moscow and China. Blending comedy with insightful commentary, the book offers a unique glimpse into the ad industry's inner workings, making it both entertaining and educational for readers.
Nákup knihy
From Penguins to Paradise, Paddy Hayes
- Jazyk
- Rok vydania
- 2021
- Väzba
- (mäkká)
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- Podtitul
- My Life as an Advertising Man
- Jazyk
- anglicky
- Autori
- Paddy Hayes
- Vydavateľ
- Great Writers Media, LLC
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 164
- ISBN13
- 9781960939319
- Série
- Štítky
- Skutočné príbehy, Životopisy
- Anotácia
- The narrative follows a young agency executive navigating the quirky and often absurd world of advertising. Through humorous anecdotes, it explores the challenges of producing a TV commercial featuring penguins, as well as the complexities of establishing Western agencies in Moscow and China. Blending comedy with insightful commentary, the book offers a unique glimpse into the ad industry's inner workings, making it both entertaining and educational for readers.