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Exploring the intersection of psychology, design, and marketing, this book reveals the behavioral science that underpins effective brand development. It delves into the psychological principles involved in creating and communicating brands, offering insights that demystify the brand-building process. Through this lens, readers gain a deeper understanding of how psychological factors influence consumer perception and brand loyalty.
Nákup knihy
Brand Psychology, Laura Busche
- Jazyk
- Rok vydania
- 2023
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- (pevná)
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- Titul
- Brand Psychology
- Podtitul
- The Art and Science of Building Strong Brands
- Jazyk
- anglicky
- Autori
- Laura Busche
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2023
- Väzba
- pevná
- Počet strán
- 384
- ISBN13
- 9781032373768
- Série
- Hodnotenie
- 5 z 5
- Anotácia
- Exploring the intersection of psychology, design, and marketing, this book reveals the behavioral science that underpins effective brand development. It delves into the psychological principles involved in creating and communicating brands, offering insights that demystify the brand-building process. Through this lens, readers gain a deeper understanding of how psychological factors influence consumer perception and brand loyalty.