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Crafting & Executing Strategy: Concepts and Cases provides a mainstream, balanced treatment of the latest developments in the theory and practice of strategy. Emphasis on a company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. Improve student learning outcomes using Connect - our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Nákup knihy
ISE Crafting & Executing Strategy. Concepts and Cases, Kolektív autorov
- Jazyk
- Rok vydania
- 2019
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- (mäkká)
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- Jazyk
- anglicky
- Autori
- Kolektív autorov
- Vydavateľ
- McGraw-Hill Education
- Rok vydania
- 2019
- Väzba
- mäkká
- Počet strán
- 866
- ISBN10
- 1260565742
- ISBN13
- 9781260565744
- Série
- Štítky
- Beletria, Svetová literatúra, Marketing a PR
- Hodnotenie
- 3,65 z 5
- Anotácia
- Crafting & Executing Strategy: Concepts and Cases provides a mainstream, balanced treatment of the latest developments in the theory and practice of strategy. Emphasis on a company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. Improve student learning outcomes using Connect - our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.