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Focusing on strategies to engage high-level decision makers in large corporations, this book offers insights on capturing their attention and building trust. It emphasizes the importance of creating sustainable, mutually beneficial relationships that lead to long-term success. By understanding the needs and motivations of executives, readers will learn how to effectively communicate and foster connections that drive value for both parties.
Nákup knihy
Executive Engagement Strategies, Edward Blackwell, Bev Burgess
- Jazyk
- Rok vydania
- 2020
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- (pevná)
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- Podtitul
- How to Have Conversations and Develop Relationships That Build B2B Business
- Jazyk
- anglicky
- Autori
- Edward Blackwell, Bev Burgess
- Vydavateľ
- Kogan Page
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 264
- ISBN13
- 9781789661941
- Série
- Anotácia
- Focusing on strategies to engage high-level decision makers in large corporations, this book offers insights on capturing their attention and building trust. It emphasizes the importance of creating sustainable, mutually beneficial relationships that lead to long-term success. By understanding the needs and motivations of executives, readers will learn how to effectively communicate and foster connections that drive value for both parties.