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Kenneth L. Bernhardt Cases in Marketing Management

Cases in Marketing Management

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A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.

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Cases in Marketing Management, Kenneth L. Bernhardt, Thomas C. Kinnear

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Rok vydania: 1991
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Titul: Cases in Marketing Management
Jazyk: anglicky
Autori: Kenneth L. Bernhardt, Thomas C. Kinnear
Vydavateľ: Irwin
Rok vydania: 1991
Väzba: pevná
ISBN10: 0256088322
ISBN13: 9780256088328
Série
Štítky: Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Ostatné učebnice, Marketing & Predaj
Anotácia: A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.