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The New Rules of Marketing and PR

Hodnotenie knihy

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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

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The New Rules of Marketing and PR, David Meerman Scott

Jazyk
Rok vydania
2009
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3,9
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4067 Hodnotenie

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Jazyk
anglicky
Rok vydania
2009
Väzba
mäkká
ISBN10
0470379286
ISBN13
9780470379288
Série
Hodnotenie
3,85 z 5
Anotácia
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.