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An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.
Nákup knihy
Marketing, David Mercer
- Jazyk
- Rok vydania
- 1992
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- (mäkká)
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- Titul
- Marketing
- Jazyk
- anglicky
- Autori
- David Mercer
- Vydavateľ
- Wiley-Blackwell
- Rok vydania
- 1992
- Väzba
- mäkká
- Počet strán
- 759
- ISBN10
- 0631176314
- ISBN13
- 9780631176312
- Série
- Hodnotenie
- 3,35 z 5
- Anotácia
- An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.