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Parametre
- 688 stránok
- 25 hodin čítania
Viac o knihe
For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Skladom máme celkom knihy Global Edition: Consumer Behavior - Ninth Edition (2010).
Nákup knihy
Global Edition: Consumer Behavior - Ninth Edition, Michael R. Solomon
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Poškodená
- Cena
- 4,10 €
Platobné metódy
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- Jazyk
- anglicky
- Autori
- Michael R. Solomon
- Vydavateľ
- Pearson College Div
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 688
- ISBN10
- 0137034962
- ISBN13
- 9780137034963
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Marketing & Predaj, Spotrebiteľské správanie
- Hodnotenie
- 3,9 z 5
- Anotácia
- For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.